The Gift Trailer Analysis

• The use of cinematography, mise-en--secne, sound and editing in this trailer gives the movie a sinister mood to it. This is highly effective for a film because the conventions fits the genre psychological thriller so its easy to establish and draws fans of psychological thrillers in to the film.
• The first shot from The Gift trailer is a close up of a ribbon which audiences would automatically link to a present. This connotes that the present is significant in the film and is the root of the story-line. It is also unexpected for something as friendly as a gift to turn out to be something with a dark twist to it making the story-line unpredictable.
• The colour of the ribbon is red meaning danger which is one of the signs that something (being the gift) could be dangerous 
• The volume of the music in the background changes overtime which could increase and decrease tension and link to the change in the story-line. this is an effective way of keeping audiences interested in because its not a typical thriller movie.
• At the beginning of the trailer, the music is calm and slow until the story picks up, then weird sounds are played in the background increasing tension which some would find disturbing but still watch since its a physiological thriller.
• As the story-line becomes more intense, the inter-titles comes in saying"From Blumhouse the producer of insidious" which could be a caution sign that this could also be a scary movie just like Insidious. 

• The characters repeat phrases like "let bygones by bygones" that could have a double message behind it which people would have to watch the whole movie to know what its about. This is another way of keeping audiences intrigued.
• The use of jumpy, fast pace editing when the actors are moving makes the scenes look distorted and unusual.
• The movie being set in the winter means that mostly muted colours are seen. This is an effective way of setting the eerie atmosphere and is a typical convention used in thriller movies.